The announcements at CES 2025 have set a thrilling tone for Windows laptops this year. With groundbreaking designs and performance-focused upgrades, manufacturers are pushing boundaries, redefining what laptops can do. From rollable displays to RGB spectacles and cutting-edge processors, the competition is fierce. Below is a deep dive into the most exciting releases that promise to reshape the future of computing.
1. Lenovo ThinkBook Plus Gen 6: A Rollable Revolution
Lenovo’s ThinkBook Plus Gen 6 stole the spotlight with its rollable display, marking it as CES 2025’s best-in-show. This is not just a laptop; it’s a redefinition of form and functionality. The rollable display extends into a towering 16.7-inch screen, creating a vertical workspace ideal for productivity. Lenovo’s engineering ensures the laptop remains practical, allowing users to pack it into tight spaces or close the lid with the display extended.
While rollable technology is still in its infancy, Lenovo’s execution suggests a commitment to creating a durable, usable device rather than a mere proof of concept. If Lenovo can optimize the software to complement this hardware innovation, the ThinkBook Plus could revolutionize laptop design and serve as a benchmark for years to come.
2. Asus ZenBook A14: Thin, Light, and Ambitious
The Asus ZenBook A14 is a masterclass in ultralight design. Weighing just 2.18 pounds, this laptop sets out to challenge the MacBook Air’s dominance. Powered by a Snapdragon X processor, it focuses on delivering exceptional battery life while maintaining portability.
While its performance may not compete with Intel or AMD-based counterparts, it’s not designed for raw power. Instead, it offers a reliable, travel-friendly option that prioritizes endurance and ease of use. If Asus strikes the right balance, the ZenBook A14 could redefine expectations for ultra-thin laptops, carving out a niche for users who value mobility over muscle.
3. Razer Blade 16: Power Meets Precision
Razer’s Blade series continues its tradition of blending elegance with power. The Blade 16 for 2025 features AMD CPUs for the first time, paired with Nvidia’s RTX 50-series GPUs. A thinner chassis enhances portability, while its OLED display promises vivid colors and deep blacks for gaming and creative workflows.
Razer’s shift to AMD could be a game-changer, providing improved multi-core performance for gamers and professionals alike. While the brand’s neon-green logo remains divisive, the Blade 16’s combination of high-end specs, robust port selection, and sleek design makes it a top contender for gamers and creators demanding versatility.
4. Asus ROG Strix Scar: RGB Extravaganza
The Asus ROG Strix Scar takes gaming laptops to a new level with its bold aesthetics and advanced hardware. A 360-degree RGB light strip adds flair, while the AniMe dot-matrix display allows users to customize the lid with animations or text.
Beneath the flash lies substance: the RTX 50-series GPU ensures top-tier performance for AAA titles, and its cooling system is designed to handle extended gaming sessions. This laptop appeals to those who want high performance and an immersive gaming experience while standing out with its over-the-top visual elements.
5. MSI Titan Dragon Edition: Pure Excess
The MSI Titan Dragon Edition epitomizes CES theatrics. This limited-edition laptop is adorned with a 3D-printed dragon medallion and Norse rune designs, appealing to hardcore enthusiasts. Beyond its aesthetics, the Titan delivers monstrous specs, including a high-performance CPU, RTX 50-series GPU, and robust cooling.
For those who prioritize performance over design, the standard MSI Titan A18 HX offers the same powerhouse capabilities without the flamboyant dragon theme. It’s a reminder that while aesthetics can draw attention, performance ultimately defines value.
Honorable Mention: Asus Aidol 14 Air Fragrance Edition
Though not a CES release, Asus’ fragrance-diffusing Aidol 14 Air deserves a nod for sheer novelty. The built-in magnetic diffuser adds a sensory element to the computing experience, combining functionality with charm. While its appeal may be niche, it showcases Asus’ willingness to think outside the box, offering a product that’s both fun and functional.
The Takeaway: Innovation Fuels Progress
CES 2025’s laptop lineup demonstrates an industry committed to innovation. Whether through rollable screens, ultra-thin designs, or extravagant aesthetics, manufacturers are addressing diverse user needs with creativity and ambition. The year ahead promises breakthroughs in both hardware and design, setting new standards for what laptops can achieve.