Coframe announced a $25 million Series A on 9 November 2026, co-led by Khosla Ventures and Hanabi Capital, according to a post on the company’s website and an exclusive report by Business Insider. The post says the round brings total funding to $35 million. It names no other investors; citybiz and Pulse 2.0 report participation from executives and researchers associated with OpenAI, Anthropic and Google DeepMind, and citybiz adds investors including Nat Friedman and Antler. The valuation was not disclosed.

Funding history

Coframe’s previous round was a $9.3 million seed announced in October 2024 and co-led by Khosla Ventures and NFDG, the fund run by Nat Friedman and Daniel Gross, according to Reuters. Adding that seed to the new round gives $34.3 million, against the $35 million total the company states; the post does not itemize the difference. Neither the company post nor Business Insider says how the new money will be spent; Pulse 2.0 describes it as supporting development of the company’s autonomous AI platform.

What Coframe does

The company post describes bringing together the digital experience — web, ads, mobile, in-product interface, email and more — into one self-improving loop. Business Insider and other outlets describe AI agents that generate, test and deploy website and ad variations, and Pulse 2.0 and citybiz say the system pairs a proprietary transformer model trained on user behavior with agents for strategy, design, software engineering, quality assurance and data analysis. Founder and CEO Josh Payne, who Business Insider says previously co-founded the Tom Brady-backed startup Autograph, told it: “You build them once; they’re one size fits all, and then it takes a tremendous amount of effort to improve them over time.” He was describing conventional websites. Pavlo Razumovskyi is co-founder and vice president of engineering, according to Pulse 2.0.

Company claims

The following claims are the company’s and have not been independently verified. The company post says Coframe optimizes “just over 0.1% of the internet” and is “already driving brands $300 million in incremental revenue every year”; Business Insider, Pulse 2.0 and citybiz instead say it has generated more than $300 million in incremental revenue, which is a cumulative figure, and ContentGrip notes that the company did not supply its attribution methodology or an independent audit. Business Insider reports conversion-rate increases of 158% at Dropbox, 410% at Replit and 60% at Cash App, and Pulse 2.0 reports a 39% experiment success rate. The company post names Dropbox, Replit, Sur La Table and Cash App as customers; Business Insider adds Boston Consulting Group, Block and Backcountry. The company also describes a collaboration with OpenAI on its ChatGPT advertising offering; ContentGrip notes that this is Coframe’s account and not an indication that OpenAI invested.

Sources and notes

Sources: Coframe’s blog post of 9 November 2026 (signed “Coframe Team”), Business Insider (Ben Bergman, 9 November), Pulse 2.0 (Amit Chowdhry), citybiz (whose byline field reads Josh Payne and whose text matches a company release), ContentGrip (branded content produced by ContentGrow), TechStartups and Reuters (October 2024). Lens did not find an original press release. Business Insider’s article is for subscribers and Lens may have read only part of it. The sources list customers differently, and Lens did not verify the company’s investor names beyond what citybiz reports.

Image: A hand sketching web page layouts on paper at a desk. Photo: Green Chameleon (craftedbygc), CC0, via Wikimedia Commons (file record dated 2015). Stand-in image; it does not show Coframe or its customers.